Marketing Coordinator

Supervision:

Reports to the Director and Marketing Director. Performance is evaluated through periodic meetings, report reviews, and adherence to established policies and procedures.

Salary Range:

$45,000–$55,000 annually.

‍Essential Job Functions

• Identify new markets and competitive opportunities to increase participation, memberships, sponsorships, and program awareness.
• Develop and maintain marketing materials, ensuring content remains accurate, current, and engaging.
• Assist with the creation, editing, photography, and distribution of program guides and promotional publications.
• Manage social media content and community engagement across all platforms.
• Capture and organize photography for programs, events, and marketing initiatives.
• Plan, develop, and execute print, digital, and multimedia marketing campaigns.
• Maintain website content and updates, including seasonal program and event information.
• Write and distribute press releases, coordinate media relations, and participate in interviews as needed.
• Design, coordinate, and manage advertising placements with local media outlets.
• Ensure all marketing collateral remains current while developing fresh creative materials for seasonal programs and events.
• Support sponsorship and fundraising efforts through strategic marketing initiatives.
• Perform other related duties as assigned.

Qualifications

• Associate degree from an accredited college in Marketing, Public Relations, Communications, or a related field.
• Three (3) years of experience in marketing, communications, public relations, or a related field.

Special Qualifications

• Valid driver's license required.

Knowledge, Skills, and Abilities

• Knowledge of marketing, advertising, branding, and public relations principles.
• Proficiency in Microsoft Office applications and digital marketing tools.
• Strong verbal and written communication skills.
• Ability to build and maintain effective relationships with colleagues, community members, participants, sponsors, and media representatives.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Ability to operate office equipment and technology systems.
• Strong organizational, problem-solving, and customer service skills.